High obesity rates. Pension crises. Housing shortages. Climate change. Financial market collapses.

What do these issues have in common? No one person can be blamed. No single organization has the solution. Our greatest social, environmental and economic issues are created by all of us, every day, through the decisions we make and repeat. To improve the outcomes across major social challenges, we must improve our understanding of decision-making and help people make better choices - choices that are better for the individual and better for the world.

This is the mission of Decision Insights for Business and Society (DIBS): A Centre for Behavioural Research and Policy Solutions at the UBC Sauder School of Business. DIBS will develop and share insights into why and how people make decisions and improve organizational strategies for addressing social, environmental, political, and economic challenges. Our goal is to build partnerships between academic researchers and external stakeholders to contribute new solutions to some of the greatest challenges of our time.

Learn more about DIBS!



What is DIBS doing now?

BIG Difference BC
  • On December 6, DIBS is co-hosting the 2nd BIG Difference BC conference at UBC to bring together over 70 people from different orders of government, academia, and industry to use behavioural insights to make a big difference for BC! Learn more.
  • On September 21, DIBS co-hosted the 1st BIG Difference BC conference in Victoria bringing together over 300 people from different orders of government, academia, and industry to use behavioural insights to make a big difference for BC! Videos and other conference materials are now posted.
BIG Difference BC



Who is DIBS?

Dale GriffinDavid HardistyKate White

Dale Griffin

David Hardisty

Kate White

Dale Griffin is a professor of Marketing and Behavioural Sciences and was the interim Academic Director of the Dhillon Centre for Business Ethics at UBC Sauder School of Business. He has taught at leading universities in Canada, Great Britain, and the United States, most recently at the Graduate School of Business at Stanford University. Professor Griffin teaches courses in Responsible Business, Marketing Research, and Strategic Decision Making at the undergraduate, MBA and PhD levels, and lectures on strategy and decision-making for executive audiences, and provides legal consulting on consumer behaviour and risk perception. He is the co-editor, along with Thomas Gilovich and Daniel Kahneman, of Heuristics and Biases: The Psychology of Intuitive Judgment. He received his PhD from Stanford University.

Connect with Dale: UBC Sauder webpage
David Hardisty is Assistant Professor of Marketing & Behavioural Science at UBC Sauder School of Business. His research focuses on decisions about the future, including sustainability, financial planning, and impulsivity. He also studies attribute framing and social dilemmas. At UBC Sauder, he teaches Ethics & Sustainability and Consumer Behaviour. His ultimate goal is to develop tools to improve long-term decision making. He received his PhD in Psychology from Columbia University in 2011.

Connect with David: UBC Sauder webpage | personal website
Kate White is currently Professor of Marketing and Behavioural Science at the UBC-Sauder School of Business. She holds a professorship in Consumer Insights, Prosocial Consumption, and Sustainability and is Academic Director of the Dhillon Centre for Business Ethics. Kate’s research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate has consulted on various behaviour-change projects with industry collaborators such as The City of Calgary, Health Canada, BC Women’s Hospital, My Sustainable Canada, BC Hydro, Big Rock Brewery, The United Way, and Celgene Health Care.

Connect with Kate: UBC Sauder webpage | personal website
Jiaying ZhaoKirstin Appelt

Jiaying Zhao

Kirstin Appelt

Jiaying Zhao is the Canada Research Chair in Behavioural Sustainability, and an Assistant Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at the University of British Columbia. Jiaying uses psychological principles to design behavioural solutions to address financial and environmental sustainability challenges. Specifically, she examines the cognitive consequences of poverty and designs interventions to alleviate the cognitive burdens in low-income individuals. In addition, she develops behavioural interventions to encourage recycling, composting, and biodiversity conservation. Jiaying has served as a research advisor and consultant for a number of organizations, including Financial Consumer Agency of Canada, Policy Horizons Canada, City of Vancouver, and the U.S. Social and Behavioral Sciences Team. She received her PhD in cognitive psychology from Princeton University in 2013.

Connect with Jiaying: UBC Psychology webpage | UBC IRES webpage
Kirstin Appelt is Adjunct Professor of Marketing and Behavioural Science at UBC Sauder School of Business. Her research explores why people struggle with important decisions about the future and how to use choice architecture to help them make the best decisions for themselves and for society. Kirstin is also a behavioural science consultant for organizations including the BC Behavioural Insights Group (BC BIG), the California Health Benefit Exchange (Covered California), the Columbia University Center for Decision Sciences, Google, the Pacific Business Group on Health (PBGH), Temple University, and WorkSafeBC. She received her Ph.D. in Psychology from Columbia University and her B.A. magna cum laude in Economics from Dartmouth College.

Connect with Kirstin: UBC Sauder webpage | personal website


Who are DIBS' partners?

BC Behavioural Insights Group (BC BIG)
BC Public Service

City of Vancouver


BC BIG BC Public Service AgencyCity of VancouverWorkSafeBC